01 / Brand identity

A considered step.

A contemporary hospitality identity shaped in Madinah — precise, welcoming and quietly distinctive.

Core identity / Madinah

HOTEL PROJECT / IDENTITY 2026

STΞPHOTΞL

Madinah Al Munawwarah

Brand presentation
Version 1.0

02 / The project

A hotel, first.

STEP is a hotel project in Madinah Al Munawwarah. These 3D studies show the building the identity was designed for.

Architecture / 3D studies

STEP Hotel 3D render, corner elevation at night — Corner elevation / evening

STEP Hotel 3D render — Main facade study — Main facade study

STEP Hotel 3D render — Aerial massing — Aerial massing

STEP Hotel 3D render — Street context — Street context

STEP Hotel 3D render — Entrance approach — Entrance approach

03 / The mark

Motion within the name.

Split letterforms turn the STEP name into a system of rhythm, direction and recognition.

Wordmark / Construction

03 — WORDMARKSSTΞPHOTΞL

Split forms · forward rhythm · clear recognition

04 / The palette

Four colours. One identity.

Primary red, charcoal black, soft gray and white — a clear, confident system drawn directly from the STEP identity.

Colour / System

04

Colour paletteCore · Support · Accent

STΞPHOTΞL

01

Primary red#E31E24Primary / brand

02

Charcoal black#111111Typography / contrast

03

Soft gray#F2F2F2Surfaces / structure

04

White#FFFFFFSpace / clarity

05 / Colour origin

Where the colour comes from.

The building's light, shadow and directional geometry, together with Madinah's clarity, shaped the red, charcoal, gray and white system.

3D studies / Madinah

05

Colour originThe building · The city

STΞPHOTΞL

01 — The building, at dusk

The building's pale volumes and deep evening shadows informed the white, soft gray and charcoal foundation.

02 — Entrance & metal detail

The entrance's directional lines inspired a controlled red accent, used to signal movement and arrival.

03 — The red rock of Uhud

Madinah's most recognisable landmark, Mount Uhud, carries a deep red stone. That red becomes the single accent of the identity.

04 — Black basalt & white marble

The city's black volcanic harrat meeting polished white marble gives the identity its charcoal, soft gray and white structure.

06 / Guest touchpoints

Identity, made tangible.

Keys, amenities and wayfinding carry one precise visual language through the guest journey.

Objects / In-room

06

Guest touchpointsAccess · Care · Wayfinding

STΞPHOTΞL

STEP Hotel — Room key card — 01Room key card

STEP Hotel — Door hanger — 02Door hanger

STEP Hotel — Amenity packaging — 03Amenity packaging

STEP Hotel — Wayfinding plaque — 06Wayfinding plaque

07 / Uniform system

A composed welcome.

A coordinated wardrobe turns service into a recognizable and confident expression of STEP.

People / Service

07

Uniform systemService · Presence · Consistency

STΞPHOTΞL

STEP Hotel — Front office — front — 01Front office — front

STEP Hotel — Front office — back — 02Front office — back

STEP Hotel — Housekeeping — front — 03Housekeeping — front

STEP Hotel — Housekeeping — back — 04Housekeeping — back

STEP Hotel — Service apron — 06Service apron

08 / Credentials

Professional at every scale.

From a personal introduction to an operational credential, the identity remains clear and consistent.

Cards / Identification

08

Cards & credentialsProfessional · Trusted · Recognizable

STΞPHOTΞL

STEP Hotel — Business card — front — 01Business card — front

STEP Hotel — Business card — back — 02Business card — back

STEP Hotel — ID card — front — 03ID card — front

STEP Hotel — ID card — back — 04ID card — back

09 / The system

One language. Every encounter.

A flexible identity designed to live across spaces, people and objects — unmistakably STEP.

Identity / Complete

09 / THE COMPLETE SYSTEMSTΞPHOTΞL